See us at TFM 2016 – stand T1132
On 28th and 29th September 2016, we shall be exhibiting at the Technology for Marketing show (TFM) in Olympia, London. In previous years, we have sponsored the Data and […]
The benefits of integrating planning with reporting
Combining the planning and evaluation of trade promotions, or direct marketing campaigns, into the same set of tools benefits both activities. It promotes better feedback from historical performance into the planning process, and ensures that actual sales can be viewed in the context of the original plan without the need for laborious copying of data.
Do you really know which of your campaigns actually make you money?
In direct marketing, evaluating which campaigns actually add long-term value requires a lot of data and sophisticated analytics. Investment in the right tools can have a substantial impact on the bottom line.
Golden Orb to present at Direct Commerce Association Annual Summit
The Direct Commerce Association (DCA) is a not-for-profit trade body established in 2004 with the specific aim of supporting businesses in all areas of the multi-channel retail community. At […]
Forecasting customer lifetime value
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk set out the principles underlying the notion of customer lifetime value and explained the data requirements and mathematical techniques needed in order to calculate it.
Improving campaign planning in Direct Marketing
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk described the Global Marketing System which we have developed for Direct Wines and which underpins all of their marketing across the world.
TFM&A 2014
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference in Earls Court. We presented two case studies from our work […]