Our software development practice
TFM&A 2014
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference in Earls Court. We presented two case studies from our work […]
Promotional planning and evaluation
Running effective trade promotions is essential to success in today’s FMCG marketplace, accounting for around half of total marketing spend. For Unilever UK, we developed a system to allow […]