Blog entries
When essential software no longer meets your needs
Here’s a situation many companies face. Long ago, your company set up some software to support your business. After years of largely trouble-free operation, you need to make changes […]
Managing the evolving requirements of version control
All serious software development companies use version control tools to help with their work. These tools have evolved substantially in the last few years: we needed to update our arrangements to make them work well […]
Using ASP.NET with Oracle OLAP
We have been using a combination of ASP.NET and Oracle OLAP for some years to build sophisticated planning and reporting tools and found them to work very well together. […]
Managing the legacy of OFA
Oracle Financial Analyzer (OFA) has been out of support for many years, yet the huge investment made in it makes it hard for many companies to move away. Whether it is support you need, or assistance with finding an alternative, we can help.
Data migration via the clipboard
How can you safely migrate data to a new system when copying it straight into the database is not an option? Our innovative solution used the clipboard to allow bulk copying of data into a new system through the front end without risk of human error.
Forecasting customer lifetime value
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk set out the principles underlying the notion of customer lifetime value and explained the data requirements and mathematical techniques needed in order to calculate it.
Improving campaign planning in Direct Marketing
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk described the Global Marketing System which we have developed for Direct Wines and which underpins all of their marketing across the world.
TFM&A 2014
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference in Earls Court. We presented two case studies from our work […]
Promotional planning and evaluation
Running effective trade promotions is essential to success in today’s FMCG marketplace, accounting for around half of total marketing spend. For Unilever UK, we developed a system to allow […]