Come and see us at Marketing Week Live – 8/9 March
We are delighted to have been offered a last-minute opportunity to exhibit at the Marketing Week Live exhibition in Olympia on the 8th and 9th March. Come and see […]
See us at TFM 2016 – stand T1132
On 28th and 29th September 2016, we shall be exhibiting at the Technology for Marketing show (TFM) in Olympia, London. In previous years, we have sponsored the Data and […]
The benefits of integrating planning with reporting
Combining the planning and evaluation of trade promotions, or direct marketing campaigns, into the same set of tools benefits both activities. It promotes better feedback from historical performance into the planning process, and ensures that actual sales can be viewed in the context of the original plan without the need for laborious copying of data.