Our business analytics practice: distilling information from data and developing sophisticated models
Compas is a powerful EPM tool for the mid-market
EPM software does for a company's management what ERP did for its operations, reducing errors and increasing efficiency. Compas is a low-cost and lightweight solution aimed at mid-sized organisations
Early warning is key to margin management
Early indications of how products are performing can help marketers avoid ending up with too much unsold stock at the end of the season. This is critical to achieving a good overall margin.
Marketing – a data-driven approach to planning and analysis
In March 2018, we presented a talk to Marketing Week Live, entitled "How sophisticated businesses are taking a data-driven approach to marketing planning and analysis". This post summarises the key messages and provides access to the slides used in the talk.
Taking Marketing Seriously
Taking marketing seriously requires businesses to plan in detail, evaluate all campaigns in a structured and methodical way, and capture the results in a searchable database. It also entails giving marketers the tools and data they need to do their job to the best of their ability.
Try out Compas at Smarter Business Tech Live in Manchester
Come and try out our new Compas Marketing Management System at Smarter Business Tech Live in Manchester Central on 15th and 16th November
Come and visit our stand at TFM 2017
We are delighted to be back again this year at the Technology for Marketing/eCommerce Expo shows in Olympia on 27th and 28th September. Our stand, E1192, is situated on […]
Why have a dog and bark yourself?
Computers are much better than humans at routine handling and manipulation of data. However, in many businesses, skilled marketers still spend too much time assembling basic data for analysis and reporting. Let our Compas software free your staff for the creative stuff that cannot be automated.
Come and see us at Marketing Week Live – 8/9 March
We are delighted to have been offered a last-minute opportunity to exhibit at the Marketing Week Live exhibition in Olympia on the 8th and 9th March. Come and see […]
See us at TFM 2016 – stand T1132
On 28th and 29th September 2016, we shall be exhibiting at the Technology for Marketing show (TFM) in Olympia, London. In previous years, we have sponsored the Data and […]
The benefits of integrating planning with reporting
Combining the planning and evaluation of trade promotions, or direct marketing campaigns, into the same set of tools benefits both activities. It promotes better feedback from historical performance into the planning process, and ensures that actual sales can be viewed in the context of the original plan without the need for laborious copying of data.