Blog entries
Compas is a powerful EPM tool for the mid-market
EPM software does for a company's management what ERP did for its operations, reducing errors and increasing efficiency. Compas is a low-cost and lightweight solution aimed at mid-sized organisations
Early warning is key to margin management
Early indications of how products are performing can help marketers avoid ending up with too much unsold stock at the end of the season. This is critical to achieving a good overall margin.
Marketing – a data-driven approach to planning and analysis
In March 2018, we presented a talk to Marketing Week Live, entitled "How sophisticated businesses are taking a data-driven approach to marketing planning and analysis". This post summarises the key messages and provides access to the slides used in the talk.
Taking Marketing Seriously
Taking marketing seriously requires businesses to plan in detail, evaluate all campaigns in a structured and methodical way, and capture the results in a searchable database. It also entails giving marketers the tools and data they need to do their job to the best of their ability.
Our Compas software wins Direct Commerce Innovator Award
Compas software wins Multichannel Commerce Innovator Award
We were thrilled that Compas, our marketing management software, was recognised at the recent Direct Commerce Innovator Awards, where it triumphed in the […]
Try out Compas at Smarter Business Tech Live in Manchester
Come and try out our new Compas Marketing Management System at Smarter Business Tech Live in Manchester Central on 15th and 16th November
Come and visit our stand at TFM 2017
We are delighted to be back again this year at the Technology for Marketing/eCommerce Expo shows in Olympia on 27th and 28th September. Our stand, E1192, is situated on […]
Why have a dog and bark yourself?
Computers are much better than humans at routine handling and manipulation of data. However, in many businesses, skilled marketers still spend too much time assembling basic data for analysis and reporting. Let our Compas software free your staff for the creative stuff that cannot be automated.
Free your business from the constraints of two-dimensional planning
Many businesses plan substantial marketing budgets in spreadsheets like Excel. However, business data is inherently multi-dimensional and deserves more careful handling than is possible in a file-based system. Our award-winning COMPAS software is powerful, easy to implement and addresses all of the planning and reporting needs of a sophisticated marketing department.
It’s time to take marketing seriously
Marketing spend - especially on relatively short-term events - is just as susceptible to rigorous measurement as other parts of the business, so we have developed software to do just that.